Isabel Zarza

Isabel Zarza is a seasoned executive with over 25 years in the travel retail industry, holding leadership roles at Aldeasa, World Duty Free, Dufry and Avolta. As CEO for Southern Europe, she oversees travel retail and F&B operations across Greece, Malta, Spain and Türkiye. A strategic leader, Zarza has served on multiple boards and associations, including ANARA and MEADFA. She holds a law degree (University of Salamanca) and an MBA (University of Houston).

---

Panel discussion: Driving digital innovation – transforming airport retail and concessions

This panel will explore the sense and nonsense of how digital innovation is revolutionizing the delivery of products and services in airport environments. From leveraging technologies to enhance the passenger experience to implementing seamless digital solutions for retail and F&B, it will discuss the strategies shaping the future of airport commerce. Industry leaders will share insights on omnichannel integration, digital personalization and how technology is enabling airports to deliver tailored services while maximizing non-aeronautical revenues. Discover how airports are redefining commerce in a rapidly evolving digital landscape.

The audience will learn:

• The role of digital platforms in modernizing airport retail and concession delivery
• How omnichannel strategies bridge in-terminal and online commerce
• Leveraging AI and data analytics to create personalized passenger experiences
• Innovations in digital ordering and fulfillment for F&B and retail
• Best practices for implementing seamless digital solutions in airport environments