Pedro Pinto Borges

With 20 years of experience, Pedro has accumulated a varied track record of airport projects in Europe, the Americas and Asia, for the public and private sectors. Throughout this period, his key expertise has been in the fields of airport planning and architecture design. Pedro adheres to a vision where functionality and cost-efficiency go hand in hand with aesthetics and sustainability in the public and private realms, and the design process is based on dialogue.

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Integrating customer experience insights with sustainable terminal design

Rotterdam The Hague Airport’s (RTHA) recent terminal design prioritizes CX and sustainability. RTHA is the innovation airport of the Royal Schiphol Group, and this is reflected in the terminal design approach. By deeply understanding traveler needs – from ease of navigation to technology and sustainability integration – a design was created that merges architecture with an optimal customer experience. The approach ensures that the terminal not only meets current passenger needs but also adapts to future demands. By combining sustainable architectural design with a comprehensive CX strategy, RTHA is set to deliver a standout travel experience, fostering loyalty and enhancing the airport’s reputation.

The audience will learn:

• Innovative integration of CX and sustainability in terminal design
• Future-ready terminals
• Bespoke design for regional airport
• Net zero terminal design
• Co-creation by airport and designer