Lewis Allen

Lewis has extensive experience in design leadership, having collaborated with airport owners, operators, commercial concessions, airlines, and various brands, and understands the intricate dynamics and relationships among key stakeholders. As a leading strategic thinker and public speaker in the industry, Lewis is known for his customer-first approach. He emphasizes the importance of creating human-centric designs that prioritize the passenger experience while also being future-ready to ensure that airport environments meet the evolving needs of travelers.

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Panel discussion: How to ‘humanize’ airports and make them more intuitive

This panel session will reveal future strategies that can positively impact non-aviation revenue by making airports more human and less like machines. It will specifically explore how we can develop intuitive, stress-free, emotionally engaging airports that offer a new and futureproofed approach to the commercial experience while responding to passenger expectations and their different missions and physical and emotional states. The panel will provoke dialogue on how an airport can drive passenger comfort, engagement, dwell and spend while considering biophilic design, multisensory environments, ‘soft spaces’, tactility, psychological triggers, visual noise, vistas, visibility and the power of beauty.

The audience will learn:

• How an airport can create truly positive passenger sentiment and become a ‘love brand’
• How airports can become healthy places
• How ‘humanizing’ airports can increase non-aviation revenue
• How we can create airports that are intuitive and stress-free
• How airports can be positive beacons in their local communities