Mark Kaye

Mark focuses on driving innovation and operational excellence in the aviation sector. With a passion for transformative change, Mark leverages his expertise in strategic use of AI, machine learning, object detection and classification to provide Beonic’s cutting-edge solutions that enhance efficiency and customer experience within the aviation industry. His approach combines a deep understanding of aviation challenges with a commitment to quality and continuous improvement.

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London Heathrow Airport: Understanding human behavior, understanding check-in

For the first time in its history, London Heathrow Airport has been able to deploy technology to generate a comprehensive understanding of the human behaviors within every inch of the check-in process. If airports understand and improve the first and most complex touchpoint in the passenger journey, a seamless experience can become a reality. This presentation looks at the fascinating outcomes of understanding passenger movement and behaviors, using the most advanced analytics platform throughout the entire check-in process.

The audience will learn:

• What humans actually do versus what they think they do
• The butterfly effect: How one small change in behavior can lead to the most positive or negative outcomes
• Seeing is believing: The power of seeing a situation in real time and proving what you know to be true
• How technology helps us to better understand airline passengers and in turn, understand and improve airline relationships
• Unintended consequences: How the deployment of technology to solve one problem can actually support multiple others