Ben Brookman
As the managing director of airport affairs and network planning, Ben Brookman sets the long-term strategy and oversees the financial performance of our airport infrastructure, real estate development, and the airlines’ network & schedule plan at Alaska and Hawaiian Airlines. He supports network growth to secure airport space and related real estate requirements by coordinating internal and external airport development efforts, lease negotiations, and operating agreements.
Day -
1 - Customer service, passenger and workforce experience - 14:15 - 14:45
Through check-in in less than 5 minutes
From vision setting to delivery, this presentation will explore the pathway to realizing a vision for a new passenger experience across the Alaska Airlines network. With multiple projects opened in 2024 (PDX and SFO) and the Seattle-Tacoma check-in area set to open in 2025, Alaska Airlines is set to be a leader in North America through the use of technology to streamline the passenger journey. Biometrics and self-serve equipment will be critical features enabling passengers to flow through the check-in process in less than 5 minutes.
The audience will learn:
- Values and objectives at the heart of the vision and the pathway to success with top-to-bottom organizational commitment
- Analytics and planning for new technology
- Challenges in realizing the vision – executive level to operational
