Speaker Details

Deanna Zachrisson
San Diego International Airport/San Diego County Regional Airport Authority

Deanna Zachrisson

This year marks Deanna's 25th year in the aviation commercial business arena. Since 2022, she has been spearheading the development of the new restaurant and retail program in SAN’s new US$3bn Terminal 1 project, opening in 2025. She has served successfully in similar roles at Seattle-Tacoma International Airport (SEA) and Santa Barbara Airport (SBA).
Day - 2 - Commercial development – retail, F&B, concessions and experience - 14:00 - 14:30

Give the people what they want

The presentation will explain how to create successful restaurant and retail programs in a post-pandemic business environment. While the Covid-19 pandemic may seem to be well in the rearview mirror, the conditions for business development in airports will be affected for the foreseeable future. The sustained impacts include industry consolidation, high capital costs, high labor costs, high construction costs and high costs of operation. In the US, the pipeline of new development projects is gushing, with the private sector struggling to keep up, not least in accessing needed capital for investment. Airports have no lesser expectations for creativity and customer satisfaction. Where do both sides meet?

The audience will learn:

  • Offer only attractive, viable opportunities
  • Understand the financial underpinnings of the business
  • Rethink traditional productivity of space
  • Understand the built environment
  • Avoid artificial constraints on competition