Marcus Spahn

Marcus Spahn is the general manager of commercial non-aero of Matarat, the asset owner of 27 airports in Saudi Arabia. He has over two decades driven commercial transformation and innovation across diverse airport environments. Spahn was Munich Airport's CCO and a member of the executive board in Sofia and Cairo, has held commercial leadership roles for Fraport in Jeddah and Riyadh, and as commercial director contributed to Hamad International Airport becoming a Skytrax 5-Star Airport.

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Orchestrating commercial transformation across a nationwide network of airports

Commercial passenger experience and non-aero revenues at Saudi airports are surging, driven by the country’s clear strategy to transform the airport ecosystem through massive infrastructure projects, commercial developments and the arrival of new operators and concepts. As Saudi Arabia aims to become a global aviation hub, airports are introducing innovative, technology-driven and personalized commercial offers. These initiatives are orchestrated across a nationwide network of 27 airports in an unprecedented effort to elevate passenger experience and drive sustainable commercial growth in line with Saudi Vision 2030 and the National Aviation Strategy goal of reaching 330 million passengers in 2030.

The audience will learn:

• How a country-wide network of airports can leverage synergy effects across commercial revenue streams
• How to balance innovation and technology in fast-paced commercial airport developments
• How strategic partnerships within the non-aero ecosystem help to elevate commercial transformation
• Loyalty programs, e-commerce and digital solutions in non-aero
• Sense of place in a modern airport environment