Samantha Flores

Samantha Flores is an architect and design researcher, who elevating data-driven design around the user experience. As director of Hugo, Corgan’s research and innovation team, she explores how emerging technology and shifting human behaviors will shape the future built environment. From designing spaceports to vertical farms, and creating olfactory tools to design physical space using scent alone, Flores is a pioneer of human-centered design. Previously, Flores was an architect in Corgan’s aviation studio, designing international airports.

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Panel discussion: Shaping the future of passenger experience through elevated hospitality

How is the future of airport hospitality evolving to meet diverse passenger needs? Discover how high-end terminal and lounge designs are transforming travel by creating personalized, immersive experiences. Through insightful case studies, this panel will highlight how thoughtful design fosters a tailored sense of place, elevates passenger experiences and prioritizes wellness and quality by blending modern luxury with local culture and innovative offerings. Learn how renowned airports, lounge providers and designers are collaborating to redefine comfort, luxury and the travel journey, while setting new benchmarks in design, sustainability and passenger well-being – shaping the next generation of world-class terminals and lounges.

The audience will learn:

• How collaboration between airports, lounge providers and designers is elevating hospitality standards, fostering innovation and transforming airport hospitality
• How integrating local culture into design reflects an authentic sense of place, bringing deeper connections to the travel
• How inclusive terminal and lounge designs address diverse passenger needs, enhancing comfort, enjoyment and wellness throughout the journey
• Future design trends that prioritize passenger well-being and sustainability, setting benchmarks for terminal environments aligning with evolving passenger demands
• Insight into cross-organizational consensus and strategic planning for an elevated customer experience from curb to gate