Verena Dollberg
Verena is the program director of corporate strategy and digitalization at Fraport, with over a decade of experience at Frankfurt Airport. Since 2011, she has held roles in aviation sales and cargo business development. Currently, she leads the airport's AI initiative, focusing on enhancing passenger and employee experiences while ensuring growth and sustainability. Passionate about travel, Verena is always seeking new tips and destinations to explore, combining her love for travel with her professional expertise.
Day -
2 - Technovation - 15:10 - 15:40
AI-BI-DI: insights into Frankfurt Airport's AI and data strategy
Frankfurt Airport consistently embraces cutting-edge technology to ensure high-quality customer experiences and enhance operations. This presentation will delve into the airport's strategic implementation of artificial intelligence (AI), business intelligence (BI) and data intelligence (DI) to create a seamless, efficient and smart airport ecosystem, highlighting the transformative impact of these technologies on airport management. Learn, among other things, how FRA is using AI for sustainable resource allocation, complaint management and enhancing the employee experience; BI for evaluating waiting times and A-CDM stability; and DI for analyzing passenger shopping behavior.
The audience will learn:
- AI: understand how Frankfurt Airport (FRA) leverages artificial intelligence to optimize customer and employee experiences
- BI: learn how business intelligence is used for process evaluation and process stability
- DI: discover how data intelligence techniques are employed to provide valuable insights for improving the customer experience and operations