Martin Willmer

As partner manager at Miles & More, Martin is expanding the versatility of the airline's loyalty program. His team is responsible for implementing and developing strategic partnerships, creating added customer value, and enhancing the Miles & More members' experience along the travel chain – and beyond. Martin loves to travel in his free time, preferably with family and friends and not alone.

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Loyalty Hub Munich – jointly breaking new ground

Driven by the belief that collaboration unlocks customer benefits and commercial potential, Lufthansa Group, Munich Airport and the Miles & More loyalty program established the Loyalty Hub. The presentation uncovers the inner workings of this innovative trilateral partnership. Discover how an agile squad of experts in marketing, data analytics and retail collaborates to enhance the customer experience through data sharing and targeted marketing. The presenters will delve into the ideas that shaped this unique alliance, and reveal the results achieved and exciting use cases on the horizon.

The audience will learn:

• How an airline, an airport and a loyalty program can collaborate to drive customer satisfaction and commercial potential
• What working in an agile setup spanning three companies looks like
• What's next: use cases on the horizon