Airport lounge strategy – optimizing space, service and revenue
Airport lounges have come a long way from the first iterations. They allow airlines to differentiate their service offering and reinforce their brand, and independent lounges now offer a new level of passenger service and revenue opportunity for airports. With so many opportunities, how should airports navigate this fast-changing world and ensure they optimize the space, service and revenue opportunities? This presentation looks at the strategy considerations for airports to optimize lounge provision, service and revenue, and how lounge provision should be thought of in the same way as retail categories.
The audience will learn:
