Megan O'Connell

Megan focuses on curating thoughtful digital and traditional marketing campaigns, delivering strategic messaging, improving wayfinding and driving innovation. Her efforts ensure that every touchpoint at PHL reflects a seamless, guest-centered approach. By crafting a distinctive brand identity, her team elevates PHL’s reputation while contributing to the airport’s growth through engaging products, services and experiences.

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Creating memorable moments: enhancing experience through guest passes

The PHL Wingmate Pass is an exclusive amenity granting non-ticketed guests access to the secure side of the airport. This program allows loved ones to share in meaningful airport experiences, such as accompanying family to their gates or planning heartfelt surprises for arriving friends. It also offers exclusive access to airport shops and restaurants. The presentation will showcase how the Wingmate Pass, supported by a strategic marketing and communications plan, has positioned PHL as an innovative, forward-thinking airport by creating memorable guest moments, driving incremental revenue and enhancing the airport's reputation as a leader in positive guest experiences.

The audience will learn:

• Enhanced guest experience: how a guest pass program improves the overall guest experience and fosters meaningful airport moments
• Increased revenue streams: guest pass programs boost revenue through additional spending at airport concessions and parking
• Effective marketing and communications: developing a strategic plan to increase program visibility, drive engagement, and grow revenue and brand
• Elevated airport reputation: offering innovative services like the Wingmate Pass elevates the airport's standing as a leader in positive guest experiences