John McDonnell
John has launched and marketed a number of successful global spirits brands, bringing hard work and business acumen to many countries around the world. Today he is highly regarded as a leader in his industry. He earned widespread respect for his service as chairman of the Distilled Spirits Council of the United States (DISCUS).
Day -
2 - Commercial development – retail, F&B, concessions and experience - 11:25 - 11:55
Hi touch – hi tech
In an increasingly digital world, this discussion shares insights into marketing spirits to tap into a broader market. It emphasizes the importance of innovating with new approaches to engage younger adult consumers. Staying savvy in the evolving 21st-century marketplace is key to enhancing brand perceptions. Learn from examples of how retailers adapt to changing times to increase brand traction. Additionally, the conversation explores strategies to build consumer loyalty through strong brand identity, fortifying long-term brand longevity.
The audience will learn:
- In this increasing high-tech world, people want personal interaction with people
- Learn how companies are bringing consumers back into their businesses
- How to generate more business in duty-free airport stores
