Baptiste Duguit
Baptiste is vice president of business development at Lagardère Travel Retail, and leads development projects and investment opportunities in the EMEA region. He has been working for the travel retail operator since 2011, and was previously business development director for the Middle East & Africa. Prior to that, he was marketing and commercial director at Dutyfly Solutions, the inflight retail division of Lagardère Travel Retail. Before joining Lagardère Travel Retail, Baptiste worked in sports marketing for Havas Entertainment (advertising) and the French brand Le Coq Sportif (sports lifestyle goods), developing experience in consumer marketing, communication tools, purchasing and sales development. Baptiste holds an MBA from ESSEC Business School and played rugby at a semi-professional level.
Presentation
Memorable journeys
In a context of a slow traffic recovery, the growth of non-aeronautical revenue derives from the growth of spending per enplanement. We believe in forging closer relationships between travel retail/F&B and the entire airport ecosystem to create holistic, seamless and memorable passenger experiences that will be conducive to additional spending. In this presentation, we will first present the state of the art of travel shopping and dining, then explore avenues to tap new potentials. Finally, we will propose innovative business frameworks to better share risks and revenues and create a culture of agility, continuous progress and shared success.