Driving the 'phy-gital' personalized experience
Airports are evolving from transportation hubs to destinations. This is shifting the way they have to design customer experience and accompany guests during their stay – especially on digital channels. The new digital experience platform of Zurich Airport combines physical touchpoints with digital presence to create an integrated, personalized experience. The award-winning platform meets a variety of needs and provides personalized content for passengers, shoppers and staff. As a result of intensive collaboration and strictly transparent communication, the highly interconnected multi-site platform was built in only 10 months and can keep up with future integrations and further development.