Communication strategies that worked during the pandemic
As global travel came to a halt, how could an airport continue to engage meaningfully and maintain mindshare among its audience? The presentation will share the challenges faced and strategies deployed to communicate changes in operational processes and introduce new retail initiatives to a diverse audience residing in Singapore as well as all around the world. Even with full travel recovery anticipated, it is important to be mindful that traveler behavior has changed and the business environment continues to be volatile.