Elisabeth Le Masson, Member of the Board, Hubstart Paris Region Alliance, France talks about her presentation titled Urban quality – a challenging factor of attractiveness for airport areas. Using Paris-CDG and Le Bourget as examples, the presentation looked at why airport areas often suffer from mono-functional urban planning, second-rate architecture, insufficient transportation and a poor living environment. Why are urbanity and hospitality important? What are the solutions to create an attractive, people-centred, enjoyable airport area? How is it possible to involve the local communities (inhabitants, employees, visitors) in the process? Click play to hear more.